New Flavor alert!
When you’ve got a new flavor to launch, it’s critical to have a cohesive, dynamic advertising campaign tailored to your product. While you’re educating your customers on the new offering, we’re making their mouths water to ensure they know it’s a must-buy.
The Big Day
First impressions are everything. Especially when selling a new product! That first reveal image needs to properly communicate flavor, encourage viewers to share digitally, and provide a jumping off point for the rest of the imagery. Strong flavor cues, bold colors, and clean lines perform the best — we work in tandem with your team to ensure the campaign is representational of the new product and follows brand guidelines to a T.
Products for Everyone
There’s countless ways to add life into a product campaign, but one that resonates with your audience immediately is seeing themselves in the photos. With our wide network of hand and parts models, we can meet any diversity request or specific aesthetic looks. Manicures are always included, and we also offer wardrobe sourcing and styling to add another layer of control and detail.
Next Steps
If you have something new in the works we would love to help launch it! Email us or set time on our calendar to discuss your next big launch!
Just a little tease
Our clients have found sneak peek teaser images a great method to build excitement for a launch. It keeps the audience engaged, builds anticipation for the release date, and really entices the customers into committing to a longer relationship with the brand.
One size does not fit all!
Launch imagery lives on more than just social media - you need varying aspect ratios across multiple platforms for every photo. We’re sure you’ve run into a beautiful 9x16 Instagram Story image that just won’t fit the bill on your website. We take care in the pre-production process to budget for every size needed, and optimize the composition to stand out in every one. We work with your designers to meet all their requirements, whether that’s photos of the surfaces for extending shots, or particular pieces silo’d out - our experience allows us to know what questions to ask and to anticipate all your needs.
Keep the Conversation Going
Keeping your audience engaged and excited past the launch date can be difficult. With a solid base of beautiful imagery that already has room for copy, you can prompt UGC content creation, more easily communicate and answer questions about new products, and have room for purchasing links without them feeling forced.
FUN ACCENTS
When you’re creating a big launch, you want to create as much buzz as possible, utilizing every platform. Stop motion GIFs are always more engaging on social; we can even custom-make GIFs for GIPHY so your customers can access them on Instagram, TikTok, and beyond! Let’s get as many eyes as possible on your product.